Adidas and GLO Brands Announce Long-term Partnership to Enter Safety Footwear Market

PUdaily | Updated: October 10, 2025

HERZOGENAURACH, Germany, Oct. 8, 2025 /PRNewswire/ — GLO Brands B.V. and adidas have announced a long-term partnership that reflects their shared ambition to enter the safety footwear category and bring to market best-in-class safety shoes delivering protection, performance and style.

adidas in partnership with GLO, a business unit of Bunzl plc dedicated to delivering high-quality personal protective equipment (PPE) and safety solutions to global markets, introduces adidas pro work – a new line of products designed for construction, maintenance and logistics.

adidas pro work high-performance safety footwear is designed to support working professionals who perform under pressure in the toughest environments. This line combines functional protection with comfort and aesthetics, ensuring professionals don’t have to compromise on style or safety.

Lauren Mooney, General Manager of GLO, saidPartnering with GLO ensures category leading safety expertise, global reach, and responsible sourcing. As a business unit of Bunzl plc, GLO translates adidas’ design vision into specialist footwear backed by rigorous supply chain standards. adidas and GLO together are suited to bring to market best-in-class safety shoes – where uncompromising protection meets unique adidas style.”

The first models are expected to debut in Q2 2026 through select distribution partners and channels.

 

 

Source: FDRA

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