12/2/2025, HOUSTON, Texas – Sinomax USA has announced the acquisition of the VIBE® brand from Kimberly LLC. The acquisition includes all trademarks, copyrights, logos, designs, and related intellectual property connected to the design, marketing, manufacturing, and distribution of VIBE® products, including bedding and home furnishings.
The agreement formalizes a long-standing collaboration between the two companies. Sinomax USA has served as the primary manufacturer of VIBE® products for several years, helping to guide the brand’s development and production consistency.
“VIBE® has grown into a beloved sleep and home brand with a distinctive personality and a strong foothold in the market,” said Frank Chen, CEO of Sinomax USA. “Formalizing this acquisition allows us to unlock the full potential of VIBE®, accelerate its growth trajectory, and bring even more innovation to consumers who love the brand’s energy, honesty, and design-forward comfort.”
The VIBE® brand has built recognition for its modern aesthetic, accessible design, and active online presence. Its signature product, the VIBE® Original Gel Mattress, has been named “Best Mattress Overall on Amazon” for three consecutive years by Forbes.com. The mattress was also featured on The Donna Drake Show on CBS, expanding its national visibility. Most recently, VIBE® mattresses launched in Walmart retail stores across the U.S.
Sinomax USA’s in-house marketing and creative teams will continue developing the brand’s next phase. Building on VIBE®’s established identity, the team aims to broaden its reach across the sleep and home comfort markets.
“We’ve been building momentum with VIBE® for years,” said Alysabeth Anderson, senior director of marketing and creative at Sinomax USA. “Now that the brand is officially part of the Sinomax family, we’re amplifying everything consumers already love—clean design, honest storytelling, and products that provide incredible comfort at an affordable price.”
Strategic Benefits of the Acquisition
Full ownership of the VIBE® brand, enabling future expansion and diversification.
Product continuity through Sinomax USA’s established manufacturing operations.
Enhanced distribution combining VIBE®’s digital reach with Sinomax’s retail partnerships.
Accelerated brand development supported by Sinomax’s internal creative and marketing teams.
